Thoughts, articles, and resources on software development, SaaS, and digital growth.
LLMs do not just hallucinate facts. They have baked-in ideological priors that systematically distort what they surface about consumer sentiment, market dynamics, and category behaviour. That is a different problem, and it does not have a prompting fix.
Lookback and Maze are not interchangeable tools for the same job. Choosing between them is a methodology decision before it is a software decision. Using the wrong one does not just slow you down, it actively misleads you.
Dovetail is the category leader because it is beautiful and flexible. It is also, for many teams, an insight graveyard with better design. The real question is not which tool stores research better. It is which one your team will still be using six months after implementation.
Google Forms, Microsoft Forms, and Tally are data collection utilities, not research tools. Their AI layers look capable. Their spreadsheet outputs are not. Here is what that distinction actually costs you.
SurveyMonkey's overage model has changed the economics of self-serve research. Typeform's completion-rate advantage is real but comes with a methodological cost. Tally's unlimited model shifts the burden back to you. Here is how to pick the one whose pricing matches how your team actually works.